FALL WINTER 2022
Lookbook
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
You can check the attachment for a full view..
More shots with final designs coming soon.
You can check the attachment for a full view..More shots with final designs coming soon.
This is a proposal to add value to a crowdfunding listing page
we streamline the process without having to make multiple mockups.
This is a proposal to add value to a crowdfunding listing pagewe streamline the process without having to make multiple mockups.
Clients easily understand them
Style tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
Clients easily understand themStyle tiles serve as a flexible starting point that helps us easily communicate the essence of a visual brand for the web.
we have a lot of fun during this phase.
We are working on an exciting project for a company in the investment business. Stay tuned!
we have a lot of fun during this phase.We are working on an exciting project for a company in the investment business. Stay tuned!
Hey! Recently we were working on a project for ..
We design and build digital products people enjoy using...
Hey! Recently we were working on a project for ..We design and build digital products people enjoy using...
A new project is an opportunity to create something unique.
We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
A new project is an opportunity to create something unique.We are a Creative Digital Agency based in Buenos Aires, Argentina. We take pride in designing and building...
We look forward to working with you on your next project
As an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
We look forward to working with you on your next projectAs an interdisciplinary agile team, our production process is flexible, collaborative, and adapts to each client’s needs
Style Tiles are always a good option to show work in progress!
We are working on the UX/UI design for a large hotel owners and hospitality management company.
Style Tiles are always a good option to show work in progress!We are working on the UX/UI design for a large hotel owners and hospitality management company.
2022 F/W MINA CHUNG – ‘농담 濃淡’
(Light and Shade)
대체로 묘사가 촘촘하고 빼곡하며 색채가 화려한 것을 농濃이라 하고,
간략한 묘사로 별 수식 없이 소박하고 자연스러운 것을 담淡이라고 한다.
농과 담, 이렇게 완전히 반대되는 두 개념이 합쳐진 예술을 묘사하는 ‘농담濃淡’이라는 동양미학 용어에서 영감을 얻어, 이를 컬렉션으로 풀어보았다.
세부적으로는, 프린트 디자인을 통해 ‘농濃’의 화려함을 표현했고,
패턴과 구조를 실험적으로 접근하여 간결하되 임팩트가 강한 실루엣을 표현하며, ‘담淡’의 개념을 패션에 담아보았다.
2022 F/W MINA CHUNG – ‘Light and Shade 濃淡’
In East Asian art history, there is a concept called ‘濃’ which describes colorfulness and fullness, and another word ‘淡’ , which rather contrasts with ‘濃’, meaning simpleness.
Combining these two concepts together, this is interpreted as ‘Light and Shade’ in English.
For MINA CHUNG’s F/W 2022 collection, ‘Light and Shade’ is translated into silhouette and print ideas, inspired by this Asian art theory.